高考问答重生七零年代小日子:翻译文章!!!
来源：百度文库 编辑：高考问答 时间：2024/04/20 06:00:07
Key to success in business
Every successful business is built on superior senses of timing, opportunity, responsibility, and, not infrequently, humor. None, however, is more critical than the ability to sense the market. A senior executive’s instinctive capacity to sympathize with and gain insights from customers is the single most important skill he or she can use to direct technologies, product and service offerings, indeed, all elements of a company’s strategic posture. People like Bill Gates brought this ability to the enterprises they founded. Without it, their ventures might have been short-lived or at least far less successful. But many top-level managers, particularly those at industrial companies, consider customer contact the bailiwick of sales and marketing staff. And even if they do believe that market focus is a priority, most retain only limited contact with consumers as their organizations grow, relying instead on subordinates’ reports—second-or-third-hand information-to define and sense the market for them.
长了点,但翻得好重重有赏哦!!!
Every successful business is built on superior senses of timing, opportunity, responsibility, and, not infrequently, humor. None, however, is more critical than the ability to sense the market. A senior executive’s instinctive capacity to sympathize with and gain insights from customers is the single most important skill he or she can use to direct technologies, product and service offerings, indeed, all elements of a company’s strategic posture. People like Bill Gates brought this ability to the enterprises they founded. Without it, their ventures might have been short-lived or at least far less successful. But many top-level managers, particularly those at industrial companies, consider customer contact the bailiwick of sales and marketing staff. And even if they do believe that market focus is a priority, most retain only limited contact with consumers as their organizations grow, relying instead on subordinates’ reports—second-or-third-hand information-to define and sense the market for them.
长了点,但翻得好重重有赏哦!!!
企业成功之关键
好的企业都是建立在以对时间，机遇，责任和时而出现的幽默感上更好的把握之上。然而，没有任何要比对市场的感知能力更为重要。一个高级执行长官的天生的对顾客的同情，从而从顾客那获得内情是单一的最重要的技巧，利用这个技巧他/她能用于指导科技，产品，和所服务提供，也就是所有一个公司策略姿态的要素。人们爱戴比尔。盖茨，因为他把这个能力带给了这个他们成立的企业。如果没有这个能力，他们的公司就可能不能维持长久，或至少远没有现在这么成功。但许多顶级的经理，尤其是在工业行业的公司的经理，认为与客户的接触属于销售和市场营销人员的职责范围之内。就算他们相信市场热点是一个应该优先考虑的事情，随着他们组织成长，大部分人只同顾客保持有限的接触，他们依靠从下手那里的二手，三手的信息，来判断，感觉着个市场。
企业成功之道
所有的成功企业都是建立在对时间安排、机遇抢争、责任承担以及并不罕见的幽默的良好把握的基础之上的。而其中最最重要的莫过于市场灵敏度。作为资深的执行官，必须具备洞悉顾客、觉察客户需求的本能，这是一项最最重要的技能，可用来指导技术、生产和服务供应。当然，在公司决策过程中，方方面面的因素都起着各自的作用。像比尔盖茨之类的企业家，就能将其很好地运用于所创建的企业。失去这些因素，企业将难以获得持续发展，至少不会很成功。然而很多高层经理们，尤其是工业公司的高层经理们认为，客户与销售范围和市场业务员相关。但即使他们相信目标市场是首要因素，在企业成长过程中，他们大都只和顾客保持着相当有限的往来；相反，用于市场界定和市场感应的相关资料只依赖于下属的报告，而那仅仅是二手或三手的资料来源了。
以上译文本人斟酌了两遍，敬请查阅。