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The network game industry is the outcome that the information industry and the cultural industries combine together, occupying the more and more big specific weight in nowadays national economy develop, applying the related theories of the industry economics to carry on the research to then have it the important theories meaning and realistic meanings to the industry chain of the network game under this kind of background.This literary grace combines together with the substantial evidence analysis and the norm analysis, the qualitative analysis and quantitative analysises combine together, static state analysis and dynamic state the analysis combine together, the research method that the history experience and the actuality fulfillments combine together carry on, still adopt the analysis of SWOT in addition and is more analytical to the mark.This text analyzed characteristic and its development condition in our countries of the network game first, then carried on the analysis to the industry chain structure of the network game, on this foundation, discussed the our country network game industry each link of chain earnings condition and the competition structure and form immediately after, made the SWOT analysis to the industry chain at last, carried on the estimate to the development trend of the network game industry, put forward some promote the industry chain value of measure suggestion.The textual measure suggestion is put forward for each link of chain of industry of, not only valuing the value of promote its each link oneself, anding froming each link of chain of industry mutualing check and supervision essencing promote mutually setting out but also valuing each link to blend but brings the industry chain to be worth mutually of promote, in addition value the extension and extension the industry chain to promote the influence that the industry chain value bring.

Network game as information industry and result that cultural industry combine together industry, occupying greater and greater proportion in nowadays national economic development, employ industry economics relevant theory carry on research have great theory meaning and realistic meaning their to network industry chain of game under the background. This literary grace analyzes and standardizes and analyzes that combines together with the real example, the research approach that qualitative analysis combines with quantitative analysis combines together , static analysis and dynamic analysis , historical experience and realistic practice combine together goes on, in addition adopt SWOT analysis , to marking comparative analysis. This text has analyzed the characteristic of the network game and state of development in our country at first, then analyzed the industry chain structure of the network game, on this basis, then has described network game industry chain every link profit state of our country and competition pattern, did SWOT analysis to the industry chain finally, predicted the development trend of the network game industry , have proposed the measure suggestion of industry's chain value of several promotion. The measure suggestion herein is put forward against every link of the industry chain, not merely pay attention to promoting its every link's value, restrain essence of mutual promotion from set out , pay attention to every link merge and bring industry chain promotion of value each other too each other from industry chain every link, in addition pay attention to expanding and lengthening influence on promoting industry's chain value to bring of the industry chain.