csol破灭光雷分解异常:高手帮忙翻译一下吧……急用的!

来源:百度文库 编辑:高考问答 时间:2024/03/29 16:01:15
本文以CRM在企业中的应用研究为研究对象。首先,通过对CRM相关原理的概略描述,说明了CRM相关理论国内外研究现状。其次,阐述了CRM应用现状并提出了CRM在企业中应用研究的三个问题:客户关系管理中的客户关系、电子商务环境下客户关系管理的实现和客户关系管理与企业现有系统的整合。然后,通过运用理论分析与实证分析、动态分析与静态分析、综合分析与逻辑归纳相结合研究方法对以上三个问题进行论述。最后,对上海通用汽车有限公司在客户关系管理上的具体的应用作出分析和评价,从而得出一些相关的经验和教训。
关键字 CRM 客户满意 客户忠诚 电子商务 ERP SCM
这是论文的摘要和关键词,帮忙啊!谢谢拉

The CRM at the enterprise to the Applied Research for the study. First, the adoption of CRM related to the brief description of the principles on the status of CRM relevant theory and research. Secondly, a CRM application on the status of the enterprise and made CRM applications research three issues : customer relationship management, customer relations, customer relationship management, e-business environment and the realization of existing customer relationship management and enterprise system integration. Then, through the use of theoretical analysis and empirical analysis, and dynamic analysis and static analysis, synthesis and logic of combining research methods summarized in the above three issues addressed. Finally, Shanghai General Motors Company in the customer relationship management applications to specific analysis and evaluation, resulting in a number of related experiences and lessons.