乌龙院长眉:家电营销英文参考文献

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Gulati,R.and Garino,J.,Get the right mix of bricks &clicks.Harvard Business Review,Vol.78,No.3,107-114,2000
Peppers,D.and Rogers,M.,Managing customer relations:a strategic framework.2004,Hoboken,NJ:Son Wiley &Sons.
Grossman,R.P.,Developing and managing effective consumer relationships.Journal of Product &Brand Managemnt,Vol.7,No.1,27-40,1998