成都加气砖厂家:谁能帮我把这些很专业的东东译成英文?

来源:百度文库 编辑:高考问答 时间:2024/05/05 20:16:35
浅谈钢铁企业的营销渠道
——宝钢营销工作实践中的体会和认识

摘 要
根据特大型联合企业的特点,宝钢经过多年的实践和探索,在国内成立了以地域划分的贸易分公司、加工剪切配送中心、代理商。这种营销渠道的组成是为最终用户提供商务、技术、配送、融资服务的平台。
宝钢产品的特点是产量大、品种多、技术含量高、用途广,因此在渠道的选择上以国民经济的支柱产业为首选企业(汽车、家电),发展为直供用户以及为直供用户配送、融资的代理商。
宝钢的营销渠道分布东南西北中,最终用户遍布全国各地,对渠道的管理就显的及其重要,因此,宝钢对直供用户、配送中心、代理商进行定期评审,做到能上能下,慎重处理好新老用户的关系。
以宝钢为核心的营销网络体系覆盖国内外两个市场,其体系结构为三个层次和两个子系统。

Discuss the marketing channel of the iron and steel enterprise lightly
-----Experience and knowing in the working practice of the marketing of BaoGang iron and steel plant
Summary
According to the characteristic of the super-huge integrated complex, the Baoshan iron and steel plant passes practice and exploration for many years, establish with trade Branch that region divide , process and shear home-delivery center , agent at home. The composition of this kind of marketing channel is to offer the commercial affair , technology , platform provided and delivered , financed and served to end user. The characteristic of the products of Baoshan iron and steel plant is the output large , wide in variety , with high technical content, the use is wide, so regard pillar industry of national economy as the first-selected enterprises (car , electrical home appliances ) on the choice of the channel , developing into supports users to be and agents for users to provide and deliver , finance directly directly. The marketing channel of the Baoshan iron and steel plant is distributed in the north, south, east and west, end users spread all over all parts of the country, the control over channel is apparent and important, so, the Baoshan iron and steel plant, to for the user , home-delivery center , agent to evaluate regularly directlying, it is ready to accept a higher or a lower post to accomplish , handle old and new users' relation well cautiously. The marketing network system taking Baoshan iron and steel plant as the core is covered on two domestic and international markets, its structure of system is three levels and two subsystems.

According to with the characteristics of the large conglomerate, the treasure steel passes by many the fulfillment of the year with investigate, established in the domestic to divide the company and process to shear to slice to go together with to send the center, business agent with the trade that region divide the line.This kind of marketing outlet constitutes to provide the business, technique, go together with the terrace that send for the end customer, margin service.
The characteristics of the treasure steel product is a yield big, the species is many, technique business agent with deal high, use wide, therefore nationally economic a pillar industry the leader in choice in outlet top choose business enterprise( car, appliance), development for keep providing customer and for keep providing customer go together with send, margin.
The marketing outlet of the treasure steel distributes the southeast northwest inside, the end customer spreads all over national every locality, to the management of the outlet show of and its importance, therefore, treasure steel to keep providing customer, go together with to send to the center, business agent proceeds periodical the 评 reviews, attaining can can descend up, the circumspect handles the relation of the very new old customer.
With treasure steel for core of the marketing network system overlays two domestic and international a market, its system construction is three level of structures with two statures system.