高考问答dc生化超人:帮帮忙，英语好的请进
来源：百度文库 编辑：高考问答 时间：2024/05/01 23:46:18
论新闻传播中的受众意识
[摘要] 中国市场开放带来了媒体的竞争。在激烈的市场竞争中，受众的地位发生了根本性变化，由被动的接受新闻转为主动的选择新闻。如何有效地吸引受众的注意力，成为现代传媒市场竞争的焦点所在。受众意识被普遍重视。举凡传播市场上的佼佼者，它们无一例外的都能够认清和把握自己的受众群，并且根据自身的特点调动一切手段来满足受众的需求。然而，大众传媒在满足受众需要的同时，应注意满足的质和量，掌握好满足的“度”。以网络新闻为例，应避免煽情新闻，避免一味迎合受众的低级趣味，使受众沉迷于消遣娱乐之中，要增强新闻的雅正性。
关键词：新闻 传播 受众意识
Realizes by the news dissemination in the audiences
[摘要] The Chinese market opening has brought the media competition. In the intense market competition, has occurred audiences' status the fundamental change, by passive accepts the news to transfer the initiative choice news. How effectively attracts audiences' attention, becomes the modern media market competition the focal point to be at. Realizes the audiences is taken generally. All disseminates in the market outstanding person, they exist not one exception all can clearly recognize and grasp own the numerous groups, and acts according to own characteristic to transfer all methods to satisfy audiences' demand. However, the populace media while satisfies which needs the audiences, should pay attention to the satisfied nature and the quantity, grasps "" satisfiedly. Take the Net News as the example, should avoid the sensational news, avoids catering to constantly audiences' vulgar interest, causes to sink the audiences confuses in whiles away the time in the entertainment, must strengthen the news the standard.
关键词：News Dissemination Realizes the audiences
On the awareness of the audience in news reporting
Summary
The opening-up of China has made the mass media industry more competative. Amongst the stiff competition of market share，there have been fundamental changes in the status of the audience- from that of a passive reciever to someone who actively select.Thus,for the modern media industry, the focus of the fight for market has been how to effectively grab the attention of the audience.The awareness of the audience is generally taken seriously. It is no exception that the leading players in the media market can always accurately identify and maintain their own audience, and based on their strengths and weaknesses, meet the needs of the audience through various means.While trying to meet the needs of the audience, the mass media also need to closely monitor the quality and degree of satisfaction. Take online news for example,sensationalised news that are targeted at the indecent tastes of the audience and allow them to indulge in entertainment must be avoided, and the propriety and decency of news must be enhanced.
Key words: News, the media, audience awareness