高考问答残疾人如何进入残奥会:谁能帮我翻译一下摘要 明就要交了 急
来源：百度文库 编辑：高考问答 时间：2024/04/30 02:29:42
摘要：创意是广告的灵魂，好的广告创意可以吸引更多消费者的注意，对企业在市场中的竞争有着积极的意义。由于我国的广告业尚未成熟，在广告创意这方面存在着许多问题。本文首先从广告创意的概念、特征、基本原则和创意组成的要素等基本理论问题入手，探讨并分析了当今广告创意存在的问题与误区。最后通过想象力、销售目的、广告诉求等方面来寻求广告创意的突破点，并提出了自己的观点和建议。
Abstract: Creativity is the soul of advertisements. A good creative ad can attract the attention of more customers, which means positive competition for the enterprise in the market. Due to an immature industry in China, there exists many problems in ads creativity. This article will begin with the basic theoretical issues such as the concept of ads creativity, characteristics, principles and the factors for the formation of creativity etc, and investigate and analyse the exisiting problems and mistakes of ads creativity today. Lastly, using imagination, sales goals, and ads requirements etc, to look for a breakthrough in ads creativity, and conclude with personal views and suggestions.