广安爱众集团公司:帮我看下我的摘要翻译的怎样 帮我完善一下 谢谢

创意是广告的灵魂，是将广告赋予精神和生命的活动。好的广告创意可以吸引更多消费者的注意，对企业在市场中的竞争有着积极的意义。由于我国的广告业还处于一个初级阶段，在广告创意这方面也存在着许多问题。本文首先从广告创意的概念、特征、基本原则等基本理论问题入手，探讨并分析了当今广告创意存在着的种种问题与误区。最后通过创意的由来、想象力、销售目的和公众心理等方面来寻求广告创意的突破点，并提出了自己的观点和建议。我们应该避免创意的误区，寻找广告创意的突破点，这样才能不至于沉默在广告大潮中，反而是一颗最亮的星，让人们看到的第一眼就是你。
Creativity is the soul of an advertisement and also an activity to endow an ad with vitality. By attracting more consumers' attentions, a good creative ad plays a positive role for the enterprise in market competition. As an primary industry in China, however, advertising still has many problems with regard to creativity. This article will begin with the basic theoretical issues such as the concept of ads creativity, characteristics and principles for the formation of creativity etc, and investigate and analyse the exisiting problems and mistakes of ads creativity today. Lastly, using the source of creativity, imagination, sales goals, and the psychology of the public etc, to look for a breakthrough in ads creativity, and conclude with personal views and suggestions. To avoid being swalled up in the turbulent ads tide and be a most distinctive one, we should keep ourselves off wrong orientations and pursue breakthrough points for advertising originality.