油槽车存放场:谁能帮帮忙，帮我翻译一下下面这段话，急用！！！555555555！！！

上面大哥们，人家明显是论文摘要，要你翻译成英文

At present, a great deal of problems appears in the course of developing of the small and medium-sized enterprises in our country, for example, most enterprises only pursue the sale of the products , and do not care about the development of other respects, sometimes even pay no attention to the cost in order to achieve the goal of selling.

This kind of method has violated the law of brand development directly, and is quite unfavorable for the the long-term development of enterprises.

If an enterprise pays no attention to the construction of the brand at first, it would be very difficult to make itself big and powerful.

Construction of the brands of enterprises is running through the whole course of operation, survival and development of enterprises. Enterprises without brand are failing ones, which hold no market share.

enterprises, no matter large or small in size, should all define brand intension , establish and expand, develop their own brands.

It is very difficult for the small and medium enterprises to accomplish the omni-directional brand due to the limitation of the strength, they can only start from a point first, and then spread over a whole area from the point, and become three-dimensional from piece at last, achieve their goal of making a brand of their own .

A small enterprise which is growing bigger, should begin with establishing the image of its brands.

The brand is a cross-departmental concept , existing enterprises of China need steady brands management foundation.

A lot of enterprises abroad set up brand officer, who is responsible for whole brand management, movement of assets and foundation of componay culture.

This is a kind of trend of development in the future of Chinese enterprise.

, the the supreme aspect of the market competition is a competition of the brand.

Brand is the most lasting strength in the core competitiveness of enterprises , and the supreme aspect of the market competition is the competition of brand.

简单的看了下这段话，里面的是指出了现行中国企业存在的一个弊端。
用通俗一点的话帮你解释一下吧！
就是中国现在很多企业（刚刚起步和一些做出一点成就的企业）都把重点放在了销售上面，而没有看重品牌的建设。
重点在销售上面和放在品牌上的区别和利弊我来给你简短的解释一下。
重销售的确可以让你赚到钱，但是你的企业经受不了打击，在发展的道路上不能出现问题，一旦发生问题很容易导致整个企业的灭亡。其实很多人觉得做生意`投资`只要产品卖出去赚到钱了就是赚到钱了，其实是一个误区。
很多人觉得生意就是靠这样赚钱，其实是不完全正确。
比如你生产一个产品是1元你卖出一个去是2元，你赚了一元对吧。如果你卖1.2元利润少了很多对吧，但是你卖出去的更多，让更多消费者认知了你这个产品，这样你的品牌就树立起来了。当然这只是一个方法而已，也是我的一个比喻。
其实对于刚刚起步的企业应该这样做，积累资本。等自己有一定的经济实力之后就应该马上投入品牌的建设。
中小企业：就是一些经济实力和规模没有达到一定的企业。你也可以理解成没有成为名牌的企业。
品牌：这个我真的不知道该如何跟你解释，就好比海飞丝，飘柔，沙喧等等都是宝洁公司的产品，而海飞丝飘柔沙喧就是一只只品牌，其实宝洁公司就是一个很注重品牌建设的企业所以它才有今天在日化界这样的辉煌！
品牌战略：也可称为品牌建设。包括创立品牌``开拓市场``
维护品牌``监督市场等等很多方面。简单一点就是品牌战略就是任何打造一个品牌``维护和发展这个品牌。
或许你还是不怎么理解这些话，
我给你打个简单点的比喻吧！
宝洁 它是一个企业名字而非品牌，但是它下面有好多品牌比如海飞丝飘柔这些就是品牌，而这些品牌下面又有很多只产品，如海飞丝去屑等等之类的。
企业---品牌---产品。
或许你还会觉得建设品牌有什么作用呢？
其实很简单，你想想海飞丝已经成为一个品牌，如果来一只新的产品，销售者会首选哪个产品呢，当然是品牌咯这就是品牌效应。
还是有如果宝洁公司出现了问题危机的话，它下面有很多品牌，所以就算哪一只产品或者品牌出现了问题也不至于危机到它整个企业的存亡。
还有如果宝洁出现了经济危机的话，它可以以它下面的几只品牌筹集资金，所以建设品牌是很重要的一个环节，作为商人不能只看见以前的一点点得失，应该看到更长远一点。

希望我的解释会另你有所启发。

很明了了啊.主要就是说企业在竞争中不要片面追求销售,更要注重于品牌,因为品牌决定影响力.中小企业往往没有名气.所以要完成这一个品牌名气的积累过程,从点到线发展.
再到立体,娃哈哈就做的很好.中国的服装企业就是注重销售.所以虽然连续13年世界产量第一,但是利润确不如外国企业!

路过