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广告首先是一种商业推销手段，但她也是社会文化的反映。在日益凸显其重要性的广告中，女性形象得到了广泛的应用。关高中多把女性形象的外在美联系起来，以达到吸引目标消费者注意，促使消费行为的产生这一基本广告目标。本文尝试从广告创意角度及文化角度以当前电视广告中女性形象千人一面而忽视女性内在意韵及其代表意义较少应用的现象为对比切入点，来说明在关高表现女性形象这一客体上，除了其外在形象美拾掇发挥的效应外，其意韵美也将成为广告创意营造意境以及取得广告效果的一条蹊径。并将其上升到社会文化的高度，说明广告中女性形象应符合先进文化的要求．
下面有一位热心人的翻译，请帮我做以修改好吗？Advertisement is a commercial techinique, but it is also a reflection of culture. Day by day, the importance of advertisement grows, and the female stereotypes has been used widely. The female features are normally associated with products to attract the attention of the customers, and also producing larger profits due to this attraction. This text tries to compare how from an advertising and cultural angle, women is a TV image and how little people considered the actual meaning of a women and its representations, it states that it simply exploits the outer appearance of the women, and besides the outer appearance, the inner meaning would also be another way to attract audience in advertising strategies. Thus raising the social level, and states the woman in the advertisement would also satisfy the acadamical requirements.