联想笔记本 屏幕变红:帮忙翻译一下这个

Developing a product offering is essentially a question of width and depth of the product assortment. Width refers to the assortment of products offered; depth refers to the number of different brands offered within each assortment. Price, store design, displays, and service are important to consumers in determining where to shop, but the most critical factor is merchandise
selection . This reasoning also holds true for on-line retailers. Amazon.com, f. or instance, has ambitious plans to build the world's biggest on-line department store So shoppers can get whatever they want with one click on their Web browsers. As with a traditional department store or mass merchandiser, Amazon offers considerable width in its product assortment with millions of different items, including books, music, toys, videos, tools and hardware, health and beauty aids, electronics , and software. Recently, Amazon invited thousands of small merchants to do business in a new section on its Web site, called zShops. Conversely, on-line specialty retailers, such as eToys, Garden.com, CDNow, and Blockbuster's Reel.com, focus on a single category of merchandise , hoping to attract loyal customers with a larger depth of products at lower price and better customer service. Many on-line retailers purposely focus on single product line niches that could never garner enough foot traffic to support a traditional brick-and-mortar store. Mustardstore.com for instance ,offer 660 different gourmet mustards, while fridgedoor.com sells 1,500 different types of refrigerator magnets to collectors.