c30混泥土配合比计算:哪位大虾给翻译一下!

来源:百度文库 编辑:高考问答 时间:2024/05/08 05:21:55
内容摘要:体验经济的到来,娱乐经济的蓬勃发展已使市场变得非比寻常,它以强大的推动力及吸引力呼唤娱乐营销的诞生。在这种思想指导下,产品和服务的营销也应顺势而发,适应人们生活的旋律,变通旧的营销方式和手段,创新营销模式,将娱乐元素导入营销中。可以说,经济体系和营销体系对娱乐因素的需求是绝对的、必然的,它势必导致中国经济形态、营销广告策略和生活的更大变化和发展。本文通过研究体验式娱乐营销的概念及其营销架构,详细分析了蒙牛乳业与湖南卫视异业合作进行体验式娱乐营销的背景、相同的目标消费群以及他们深度合作取得成功的宝贵经验,以此分析体验式娱乐营销的优缺点以及它在我国的发展势趋。从宏观角度看,企业要成功运用体验式娱乐营销,应该对社会潮流、消费者心理保持高度主动性和敏感性,密切关注焦点事件及新生现象,整合电影、电视、音乐、体育等各方面的资源,时势造英雄,只有那些敏锐觉察消费心理转变、与时俱进的企业,才能够适时抓住时代的机遇而迅速崛起。

关键词:体验经济;娱乐营销;目标消费群;整合
请不要用翻译软件!!万分感谢

Content abstract: The experience economy arrival, the entertainment economy vigorous development has caused the market to become out of the ordinary, it by formidable propelling force and attraction summon entertainment marketing birth. Under this thought instruction, the product and the service marketing also should take advantage of opportunity sends, adapts the melody which the people live, is accommodating the old marketing way and the method, the innovation marketing pattern, inducts the entertainment element in the marketing. It can be said that, the economic system and the marketing system to the entertainment factor demand are absolute, inevitable, it will cause the Chinese economic form, the marketing advertisement strategy and the life sweeping change and the development inevitably. This article through the research experience type entertainment marketing concept and the marketing construction, the multianalysis Mongolia cow dairying and Hunan Wei Shiyi the industry cooperation carried on the experience type entertainment marketing the background, the same goal expense group as well as their depth cooperation obtains the success the valuable experience, as well as it hastened by this analysis experience type entertainment marketing good and bad points in our country's development potential. Looking from the macroscopic angle that, the enterprise must succeed the utilization experience type entertainment marketing, should to the social tidal current, the consumer psychology maintain highly the initiative and the sensitivity, pays attention to the focal point event and the newborn phenomenon closely, the conformity movie, the television, music, the sports and so on various aspects resources, the current situation makes the hero, only then these perceived keenly the expense psychology transforms the enterprise which, keeps pace with the times, only then can at the right moment hold the time the opportunity to rise rapidly.

Key word: Experience economy; Entertainment marketing; Goal expense group; Conformity

hehe ~~答不了,来捡点分为升级努力!三级把我困了这么久,难受哇~

哇,好厉害哦