跑男第五季第一集:请问“广告英语翻译”怎么翻译最好？

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广告是一种实用问题，对它的翻译也许不能完全按文学的翻译翻译原则去作，这在香港学者周兆祥和金圣华（中国对外出版公司出版过两为学人的著作）的专著中也提到过广告翻译的原则。有人说，只要能促销的广告翻译就是最好的翻译。这也许是广告翻译最大的特点
～～～～广告英语翻译常用词汇～～～～
畅销全球 selling well all over the world
典雅大方 elegant and graceful
定型耐久 durable modeling
方便顾客 making things convenient for customers
方便群众 making things convenient for the people; to suit the people's convenience
方便商品 convenience goods
方便生活
bringing more convenience to the people in their daily life; providing amenities for the people; making life easier for the population
各式俱全 wide selection; large assortment
顾客第一 Customers first
顾客是我们的皇帝 We take customers as our Gods.
规格齐全 a complete range of specifications; complete in specifications
花样繁多 a wide selection of colours and designs
货色齐全 goods of every description are available.
客商第一，信誉第一 clients first, reputation first
款式多样 a great variety of models
款式活泼端庄 vivid and great in style
款式齐全 various styles
款式新颖 attractive designs; fashionable(in) style; novel (in) design; up-to-date styling
款式新颖众多 diversified latest designs
美观大方 elegant appearance
美观耐用 attractive and durable
品质优良，疗效显著，誉满全球，欢迎选购 excellent quality, evident effect, good reputation over the world, orders are welcome.
品种多样 numerous in variety
品种繁多 great varieties
品种齐全 complete range of articles; a great variety of goods
让我们的商品走向世界 Let our commodities go to the world.
色彩鲜艳 bright in colour
色泽光润 bright luster
色泽艳丽 beautiful in colour
深受顾客欢迎 We have won praise from customers; to win warm praise from customers.
深受国内外客户的信赖和称誉 to win a high admiration and is widely trusted at home and abroad.
深受消费者的欢迎和好评 to be highly praised and appreciated by the consuming public
式样美观 aesthetic appearance; attractive fashion
式样新颖大方 modern and elegant in fashion
式样雅致 elegant in style
式样众多 in many styles
适合男女老幼四季穿着 suitable for men and women of all ages in all seasons
外型大方 elegant shape
享有声誉 to win a high admiration
新品迭出 new varieties are introduced one after another
行销世界 to be distributed all over the world
以工艺精细、针法灵巧多样、图案典雅大方而闻名中外
to be renowned both at home and abroad for exquisite workmanship, skillful knitting and elegant design
以用料讲究、图案新颖、色泽秀丽、工艺精湛而著称
famous for selected materials, novel designs, delightful colors and exquisite workmanship
以质优原料，尺寸齐全，品种花样繁多而著称
famous for high quality raw materials, full range of specifications and sizes, and great variety of designs and colours
誉满中外 to enjoy high reputation at home and abroad
在国际市场上享有盛誉 to enjoy high reputation in the international market
造型美观 attractive appearance; handsome apprearance
质量第一，用户至上 quality first, consumers first
种类繁多 wide varieties
安心益气 to make one feel at ease and energetic
包君健康 keep you fit all the time
保健治病 promoting health and curing diseases
保暖防风 warm and windproof
补肝益肾，调和气血，益髓添精，强健筋骨，乌须黑发，驻颜养血
an enricher and nutrient for the liver and kidney, for improving blood circulation, beneficial to essential medulla, strengthening sinews and bones, preventing hairs from greying and helpful to retain complexion
补气，健脾，益精滋肾，祛风活血，强筋壮骨
good for energy and the spleen, beneficial to the sperm, nourishing the kidneys relieving rheumatism, activating blood circulation and strengthening sinews and bones
补血和气，壮腰强筋 norishing blood and adjusting spirit, strenthening waist and sinews
除湿散寒，祛风定痛 relieving rheumatism, chills and pains
穿着舒适轻便 comfortable and easy to wear
促进体质 to invigorate health effectively
涤烦疗渴 to clear out annoyance and quench thirst
冬暖夏凉 cool in summer and warm in winter
芳香开窍，理气止痛 removing obstruction, smoothing circulation and stopping pains.
防病治病，延年益寿 to prevent and cure diseases, and to have a long life.
富有浓厚诗情两画意 rich in poetic and pictorial splendor
瑰丽多彩 pretty and colourful
花色入时 fashionable patterns
华丽臻美 beautiful and charming
戒烟 making people refrain from smoking
经久耐用 durable in use; durable service
久享盛名 with a long standing reputation
居家旅行，工矿必备之良药 an indispensable sovereign remedy for home, travelling, factories and mines.
老少良伴 good companions for children as well as adults
历史悠久 to have a long historical standing
男女老少皆宜 sutable for men, women, and children
其功若神 as effectively as a fairy does.
轻身延寿 to reduce body weight and prolong life.
清火明目，怡神醒脑，帮助消化 to produce an effect toward clear vision, refreshment, and digestion helping
清洁口腔 cleaning the oral cavity.
清热润喉，止咳化痰，益气消哑
good for antipyretic and throat soother, curing cough and facilitating expectoration and relieving hoarseness
清晰突出 clear and distinctive
祛风散寒，活血止痛 relieving rheumatism and cold, invigorating blood circulation and stopping pains
染制精良 meticulous dyeing processes
柔软轻盈 soft and light
色彩夺目，迥然不俗 colours are striking, yet not vulgar
色彩奇异大方 in pain, fancy colours
色彩协调 matching in colour
色泽鲜艳可爱 lovely luster
设计华丽 luxuriant in design
手感舒适 comfortable feel
提神，生津 refreshing and enriching the saliva
条纹清晰 clear-cut texture
消热止渴 relieving heat and thirst.
消暑解热，明目怡神 relieving heat and sunstroke, refreshing and beneficial to the eyes
颜色调和 harmonious colours
益气强壮，延缓衰老 bracing up the whole system and strengthening it, delaying senility
益气养阴，生津增液，补肺健脾 supplement the vital energy and nourish yin, promote the production of body fluid and saliva
雍容华丽 rich and magnificent
永不褪色 fast colour
优点出众 outstanding features
质地考究 superior (in) quality
质地优良 fine quality
助消化，除油腻 to help digest greasy food
按质论价 fixing prices according to quality of products
包装多样 diversified in packaging
包装牢固 strong packing
包装美观牢固 elegant and sturdy package
包装新颖美观 fashionable and attractive packages
保温性强 extremely efficient in preserving heat; good heat preservation
保险性强 high safety
保质保量 quality and quantity assured
备用详细目录，惠索即寄 catalogues will be sent upon request
备有各种款式的现货，任君挑选 available in various designs and specifications for your selection
备有塑料盒，便于安全保存 a plastic case is compartmentalized for safe storage.
表面光泽 lustrous surface
薄利多销 volume large, profit small
不可退货 without return
不惜工本 spare no cost at any cost;at all costs; at any cost
采用先进技术和工艺 to adopt advanced technology
采用最新设备和工艺 with the most up-to-date equipment and techniques
操作简便 easy and simple to handle
产品按质分等 grade products according to quality
常饮绿茶，增进健康 regular tea drinking improves your health
敞开供应 sufficent supply; products are sold without limitations; commodities are available without restriction
传送灵活 to ensure smooth transmission
传统绣工精湛 exquisite traditional embroidery art
大贱卖 sale price; crazy price; terrific value; special buy
定牌包装 packing of nominated brand
独特的民族风味 to have a unique national style
多年使用，不出故障 to assure years of trouble-free service.
防水、防震、防磁 waterproof, shock-resistant and antimagnetic
防缩 shrink-proof
防皱 crease-resistance
富有弹性 high resilience
工艺精良 sophisticated technologies
供不应求 in short supply; demand exceeding supply
光洁度高 highly polished
回味隽永 pleasant in after-taste
货源充足 ample supply and prompt delivery
技术先进 modern techniques
技艺精湛 exquisite craftsmanship; fine craftsmanship
价格公道 reasonable price; street price; moderate price
价格适中 moderrat cost
价谦物美 high quality and inexpensive; less expensive, high quality goods; high quality and low overhead
节日送礼之佳品 ideal gift for all occasions
洁白纯正 pure whiteness
洁白如玉 jade white
洁白透明 pure white and translucent
结构坚固 sturdy construction; firm in structure
经久耐用 structural durabilities
精打细算 be shrewd in money matters; careful calculation and strict budgeting
居同类产品之魁首 to rank first among similar products
具有传统风味特色 distinctive for its traditional properties
具有中国风味 possessing Chinese flavours
抗冲击强度高 excellent in cushion effect
抗热耐磨 strong resistance to heat and hard wearign
科学精制 by scientific process
口味鲜美 delicious in taste
快干 drip-dry
买一送一 buy one give one; buy one get one free
免烫 non-ironing
能多次翻新 can be repeatedly remoulded.
您想购买中国土特产品吗？ Do you want to buy some Chinese native produce?
烹制简便 convenient to cook
品质优良 excellent (in) quality
清仓大拍卖 clearance price
清货大减价 big clearance sale
清香爽口 pleasant to the palate
请君常购中国绿茶 always buy Chinese green teas.
韧硬兼顾 to have both the quality of tenacity and hardness
入口和醇 mild and mellow
软硬适中 neither too hard nor too soft
散热迅速 rapid heat dissipation
色泽光洁，柔软防滑 lustrous, soft and antislippery
色泽清澈 limpid in sight
设计合理 professional design
设计新颖 modern design
生意兴隆 driving a roaring trade
使用方便 easy to use
使用极便 utmost in convenience
使用寿命长久 long perfomance life
岁末大减价 year-end bargain sale
甜而不腻 agreeable sweetness
外观色泽透明 bright and traslucent in appearance
外型永葆如新 to ensur a like-new appearance indefinely
维修简易 easy to repair
味道纯正 good taste
味鲜可口 agreeable to taste
物价稳定 price remains stable
夏季特别大减价 special summer sale
香浓可口 aromatic character and agreeable taste
香气馥郁 fragrant aroma
香气高雅 elegant in smell
香味纯和 pure and mild flavour
香味浓郁 aromatic flavour; fragrant (in) flavour
性能可靠 dependable performance
性能可靠 reliable perormance
性能无与伦比 unequal in performanc
性能优越 superior performance
选材精良 superior materials
选料讲究 high quality materials
选料考究 choice materials
沿用传统的生产方式 with traditional methods
易于润滑 easy to lubricate
用料精选 carefully selected materials
用料上乘 selected material
优质西瓜，消暑解渴 top watermelons, quell summer thirst
制作精巧 skilful manufacture
制作精巧 perfect in workmanship
质量高，卫生严 high standard in quality and hygiene
众所喜爱品尝之佳品 delicacies loved by all
走时准确 punctual timing
最新工工艺 latest technology
做工讲究 exquisite (in) workmanship
做工精细 fine workmanship

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